10 exam-style questions with answers and explanations, straight from our 1,030-question bank. Tap an answer to check yourself. When you're ready, take the scored version in the free practice test.
These 10 free AD0-E502 questions are organized by exam domain, so you can see how each part of the Adobe Advertising Cloud DSP Business Practitioner Professional blueprint is tested. Reveal the answer and explanation under each question.
Domain 1: Setting up campaigns 42% of exam
Question 1
A campaign is set with a frequency cap of 10 impressions per week. The package beneath it is capped at 5 per week, and one placement inside that package is capped at 3 per week. How many impressions can a single user receive from that placement in one week?
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Correct answer: A - 3
Question 2
A trader needs a package to deliver roughly 80% of its budget by the midpoint of the flight so that a product launch is heavily supported in its opening weeks. Which configuration achieves this?
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Correct answer: D - Set flight pacing to Aggressive Frontload
Question 3
A trader wants to set a package to a Lowest Cost per Acquisition (CPA) optimization goal. Which configuration must be in place before that goal can be used?
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Correct answer: C - Pacing set at the package level with a custom objective attached
Question 4
A placement has four pre-bid filters applied: viewability percentage, completion rate, clickthrough rate, and minimum player size. Delivery has almost stopped. How does DSP evaluate these filters when deciding whether to bid?
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Correct answer: C - It bids only when all four filters are satisfied
Question 5
An advertiser will only count an impression as viewable when the ad is fully on screen with audio on for half of its duration. Which viewability sensitivity setting should be applied?
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Correct answer: D - Strict, which applies the GroupM definition
Question 6
A programmatic guaranteed deal has been agreed with a publisher and the deal ID has been added to the account. What placement configuration is required for the guaranteed volume to deliver?
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Correct answer: A - A programmatic guaranteed default placement with no targeting applied to it
Question 7
A trader is preparing creative for a campaign that includes native display, pre-roll video, and audio placements. Which statement about trafficking these formats is correct?
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Correct answer: C - Native display is built directly in DSP; video and audio require third-party tags
Question 8
A campaign is set to a Cross Device Level of People so that frequency can be managed across a user's devices. One placement in that campaign targets universal IDs such as RampID. What is the effect on that placement?
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Correct answer: D - Cross-device targeting is not available for that placement
Domain 2: Running and optimizing campaigns 22% of exam
Question 9
A package is set to the Highest Viewability Rate optimization goal. How does DSP bid in auctions for this package?
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Correct answer: A - It bids at the maximum bid, prioritizing rate over cost
Question 10
A package using a custom objective is generating roughly two conversions per day across its goal metrics. What is the MOST likely consequence for optimization?
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Correct answer: D - The optimization model has too little signal to learn reliably